Lingerie, Daily
Lingerie is what you wear every day. Journelle has been editing for that standard since 2007 - curated luxury intimates from the world's most beautiful houses, free fittings in every boutique, and our own Journelle Collection. All new pieces, made in Italy.
New Arrivals
Discover the latest lingerie arrivals. Timeless design meets everyday allure.
Get Fit. Get Flirty. Get $15
Take our Bra Fit Quiz, find your perfect match, and get $15 off your next purchase.
All New Collections, Made in Italy
Going forward, every new piece in the Journelle Collection is made in Italy — in factories that have spent decades specialising in intimates. Italy is not where lingerie happens to be made. It is where lingerie is made well.
WHAT THEY'RE SAYING ABOUT US
"Super soft and comfortable as well as flattering fit."
- Emily F.
"Timely delivery and wonderful lingerie! Sizing chart was accurate too."
- Kevin
"I've been buying lingerie from Journelle for years. Their selection and product descriptions/photos have always been fantastic as is their inclusivity. It is a great place to shop online. I only wish they had a retail store closer to where I live."
- Anonymous
"Beautiful! Great fit! Quality is amazing. Shipping was fast."
- Carrie
This Is Your Journelle Moment
This is not just a fitting. It is a moment you choose to stay a little longer.
Thoughtful, one-on-one guidance
Styling that begins with how you want to feel
Silhouettes discovered, not pushed
Fit adjusted deliberately
Recommendations that honor your style
From the Fitting Rooms
ASK THE EXPERTS
From fit frustrations to style secrets, Journelle's in-store experts share real solutions for real women.
Why does my usual bra size not fit the same anymore?
A recent fitting revealed what many women don’t realize: your “usual” bra size is often just a starting point—and small shifts in fit can make a dramatic difference.
Read more
I’ve Never Bought Lingerie for My Wife Before - Where Do I Start?
A client came in to buy lingerie for his wife of 50 years - something he had never done before. With a few details about her coloring and a thoughtful conversation, we found the perfect pieces.
Read more
I’m a 34DD - Why Does Nothing Ever Fit Quite Right?
Wearing a 34DD but constantly adjusting? One of our fit experts explains why the Victoire Plunge in 34E might be the solution - and how the right fit changes everything.
Read moreDiscover Journelle
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Popular
Yes, we have stores in NYC and Chicago. Find your local store.
At Journelle we have a range of lingerie sets, including bras, underwear, and lingerie accessories like suspender belts.
Browse our Très Chic Sets page for more luxury lingerie sets.
Currently, luxury lingerie styles that are trending include intricate lace designs, bold colors, and innovative bra silhouettes such as balconette and bralette styles. Many collections also feature delicate embroidery and sheer fabrics for a modern, elegant look.
Check our luxury lingerie in new arrivals for the latest trends.
Our lingerie experts wrote a short guide for taking care of your lingerie sets.
For help finding the right sized bra, including a guide for boob shapes, see out fit guide.
Our list of lingerie designers can be found at the designers page.
Most items can be returned for refunds within 14 days as long as they are unworn and still have tags attached. However, panty and swim bottoms, bodysuits, or any other item with a gusset can not be returned for hygiene reasons.
See our return policy for more information.